Data Mining Using Machine Learning to Rediscover Intel’s Customers
نویسنده
چکیده
Since the PoC, Intel sales and marketing teams have delivered communications to eight vertical industries across four geographies and in eight languages. When we tracked resellers in the engagement chain, we found that, in comparison with the rest of the sales pipeline, twice as many resellers advanced from leads to qualified leads. Their click-through rate for email newsletters is now three times higher, and they complete Intel training at a rate three times higher than the rest of the sales pipeline.
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